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About SINA.com
| Company Profile | The SINA.com Advantages | Partnerships | Contact Info |
Company Profile
The #1 Destination Site for Chinese WorldwideSINA.com is a leading Internet media company for Chinese communities worldwide, offering a full array of Chinese-language news, entertainment, e-commerce platforms, financial information, and lifestyle tips. With separate websites in China, Hong Kong, Taiwan and North America, SINA.com provides global content and services that speak directly to the audience of each region, enriching the online experience of its users.
Created in March 1999, SINA.com is a merger between two of the world's largest Chinese websites-SINANET.com of Sunnyvale, California and Stone Rich Sight Information Technology Company Ltd. (SRS) of Beijing. SINANET, founded in 1995 by three graduate students at Stanford University, and SRS, founded by SINA.com's former CEO and President Wang Zhidong in 1993, were instrumental in pushing forward the development of an infant Chinese Internet industry and paved the way for the explosive expansion of a new global online population.
Soon after its merger, SINA.com quickly became a popular Internet portal for the world's largest population group. In July 1999 and January 2000, SINA.com was voted number one by China's Internet users in the semi-annual surveys conducted by China's Internet authority, China Internet Network Information Centre, or CNNIC. As of April 2000, SINA.com had approximately 24 million average daily pageviews and 5 million registered users. Due to its overwhelming success, SINA.com became one of the first Chinese Internet companies to list on the Nasdaq stock market on April 13, 2000.
As a public company, SINA.com continues to operate in a market commonly acknowledged as a force to be reckoned with in the new global economy. The International Data Corporation (IDC) predicts that the number of Internet users in the Asia-Pacific region will surpass that of Western Europe in 2001, making Asia the number two market behind the United States. IDC further estimates that between 1999 and 2004, the number of Internet users in Greater China is expected to grow from 6.8 million to 40.7 million. As of September 2001, SINA.com enjoyed 3.0 billion page views and 35 million registered users. These numbers provide concrete evidence of the growth the SINA.com will experience as it continues to deliver an invigorating and diversified online experience to members of the Chinese Internet community.
The company's network of sites, offering global reach with regional targeting, includes:
The SINA.com Advantages [ Back to Top ]
#1 Owning the desktop
Mirroring the development of new business models created by mergers such as AOL/Netscape, AtHome/Excite, SINA.com is pioneering new media business strategies in Asia with the visionary combination of the leading Chinese-language site, SINA.com, and a proprietary "browser overlay" for the desktop, SINA.comPlus. This combination allows SINA.com to "own the desktop" by enriching the web communication experience for Chinese users and establishing an unique distribution advantage for the company.
#2 Uniquely qualified management team
Supporting its pioneering vision, the company has assembled a management team uniquely qualified to lead a global Chinese Internet company. The team combines Western management experience, local market knowledge in the key population centers, and native partner relations that create significant barriers for competitors of any single national origin.
#3 Superior technology for global communication
SINA.com's many exclusive technologies include SINA.comXpressTM, a proprietary text-to-graphic translation engine that enables readers of both Big 5 (traditional Chinese characters, used most outside of China), and GB (simplified Chinese characters, used mostly in China), to easily communicate with each other and view contents sourced from around the world. In addition, SINA.comXpressTM allows Chinese Internet users in Western countries to use SINA.com without the need to install a Chinese operating system or any browser plug-ins.SINA.comPlusTM, a browser "overlay" for Microsoft IE, is another exclusive technology that enriches the browser experience for Chinese Internet users and creates ease of use during the initial Internet connection process. For this early-stage Internet market with tremendous growth potential, the ease-of-use benefits offered by SINA.comPlusTM will create strong brand preferences for SINA.com and significant barriers for the competitors.
#4 Global reach, regional targeting
For advertisers interested in reaching Chinese Internet users, SINA.com is the largest in-language site with the broadest reach of the Chinese audience. In addition, with its network of sites, SINA.com offers the unique advantage of global reach with regional targeting.Partnerships [ Back to Top ]
SINA.com works with leading brands worldwide to offer the best of breed content and services for its global audience. With its in-house translation capabilities, the company introduces unparalleled breadth of information from both English and Chinese sources to the Chinese Internet market.
For our English content partners, SINA.com provides an effective distribution and branding channel for reaching Chinese worldwide or in specific regions. Even in cases where the partners' services are only offered in the U.S., SINA.com's cross-regional reach helps to create early branding in China and Taiwan in advance of the partners' anticipated entry into those markets. This kind of "advance branding", especially among the elite consumers and opinion-leaders represented by the Chinese Internet users, is an unique benefit SINA.com can offer our valued partners.
To find out more about partnering with SINA.com, contact our Business Development group.
Our current partners include: DowJones
ZDNet
CBS MarketWatch: exclusive Chinese edition
HomeShark: exclusive Chinese interface
Allapartment.net: co-branded Chinese entry page
Beijing Morning Post, the leading daily newspaper in China
China Times, Ming Sheng Daily: the leading daily newspapers in Taiwan
World Journal, Tsingtao Daily: the leading Chinese daily newspaper in North America
CCTV, the leading television network in China
CTS, the leading television network in Taiwan and Hong Kong
The Commonwealth, Business Weekly: and 15 other popular magazines in Taiwan
China Fashion, China Travel, and 20 other popular lifestyle magazines in China
Metro, leading radio station in Hong Kong
HKNet, one of the major ISPs in Hong Kong
WISERS, online news clipping agency in Hong Kong
Chinesebooks, largest Chinese online bookstore
Bridge.com, global financial information company
Boom.com, Asia first internet stock broker
Contact Info [ Back to Top ]
SINA.com's network of sites offers advertisers global reach as well as regional targeting. Please contact our Sales staff for more information.
Corporate Offices:
Hong Kong Office
Room 1003-4, 10/F, Man Yee Building,
68 Des Voeux Road Central, Hong Kong
Tel: 852-2155-8800
Fax: 852-2295-3630
For press, please contact:
Salina Ghafur
Email:salina@staff.sina.com
Tel: 852-2155-8853
Fax: 852-2295-3630
Beijing Office
Floor 16, Block C, SOHO City,
88 Jianguo Road,
Chaoyang District, Beijing 100022, China
Tel: 8610-6566-5009
Fax: 8610-8580-1740
Taipei Office
3F No.29 An-Ho Rd., Sec 1
Taipei, Taiwan
Tel: 886-2-2781-9126
Fax: 886-2-2781-9127
N. America
2988 Campus Drive, Suite 100,
SanMateo, CA94403, USA
Tel: (650) 638-9228
Fax: (650) 638-9268
info@staff.SINA.com